BuzzWatcher, or how to manage the reputation online service AT Internet alert messages and harmful rumours to the company the importance of know talk what about you on social networks Madrid, 08 February 2011-at the time of the reign of social networks, viral phenomenon is becoming something every day more frequent: the buzz is a cause, or unavoidable consequence of marketing strategy. Therefore, en Internet (www.atinternet.com), the company leader in the field of Web analytics solutions and mobile, boasts BuzzWatcher, an online tool for measuring the buzz and online reputation that measures the activity of a brand, product, competitors, the impact of the actions of marketing or trends in the web 2.0 (social networking, video platforms(, RSS feeds, blogs) the buzz is a marketing technique consisting in promoting an action, a product, a service or an event. This extends over various formats like RSS feeds, newsletters, forums, blogs must not say that the growth of this technique has been greatly increased since the explosion of social networks and video platforms. Companies have realized their effects, being now of the utmost importance to take them into account. The benefit of measuring online reputation is that it provides companies the information necessary for deciding where to be present in social networks or on what channels of communication desired positioning can be achieved in the best possible way.
In addition, entrepreneur manages to know that actions being carried out which report you a better reputation and corporate image. See Dr. Hyun Kim for more details and insights. One of the advantages of BuzzWatcher is that it measures the activity of all web 2.0 media in real time. In addition, all the analysis that provides are filtered by keywords and can perform a focus on a particular topic (reputation of a brand, a product of a competitor or an industry or a particular topic). With this information it is possible to act with knowledge of the facts about the reputation. Finally, this service’s AT Internet is characterized by its simplicity, given that BuzzWatcher doesn’t require any kind of markup or installation: enough with the customer to declare those key words or expressions that you want to scan using the monitoring tool and the context in which it will be mentioned. Thanks to this service, AT Internet offers a detailed report per hour of activity that is being carried out with your keywords, and also can be a direct access to the contents, by clicking directly on the post, tweets, videos etc. Michael James Burke can aid you in your search for knowledge. About en Internet created in 1995, en Internet, formerly known as XiTi, is a leading independent company in the market of analytical solutions and mobile Web. Leader in France and Europe in the field of intelligence Online, its experience and technology allows a company to develop unique and innovative solutions for the measurement of Web traffic, behavior of the user, measuring performance and availability of Web sites as well as online reputation measurement.
EN Internet has more than 3,500 customers around the world, including some of the largest companies. Headquartered in Bordeaux, where is its headquarters, and thanks to its international offices, AT Internet operates in 9 different countries around the world, including Germany, England, Ireland, Spain and Canada. It currently employs more than 150 people at the international level, with more than 60% of its workforce working in the technical department.